In mid-September, Jeb Bush’s SuperPAC, Right to Rise PAC, unleashed $24 million in advertising in key early primary states.
Using the RealClearPolitics average as our measuring stick, Bush moved from 4.8 percent in Iowa on September 15 to 6.7 percent today.
In New Hampshire, he moved from 7 percent to 8.7 percent, although the NBC News poll had him at 11 percent. South Carolina Republicans have only been polled twice during this time period; he’s at 6 percent in both polls.
Nationally, Jeb Bush is about the same – 8 percent on September 15, 7.3 percent today. He’s currently fifth nationally, sixth in Iowa, fifth in New Hampshire, and sixth in South Carolina.
That television advertising isn’t providing much bang for the buck, is it? And the commercial breaks on the television airwaves in these states are only going to get more crowded with more ads as caucus and primary days get closer… No wonder the Bush campaign is spending its money more carefully these days.